A view is counted every time your Booking Pop widget appears to a visitor. For example, if 1,000 people visited your website, but your Booking Pop appeared to only 100 of them, then the counter will show 100. If a Promotions widget is displaying on a timer or interval, only 1 view will count each time a visitor refreshes a page with the widget on it.
A click is counted each time a visitor clicks the widget.